Ladies and gentlemen, I present the Waffles Sneakers Store of Brussels.
The spot is plain white in colour which illuminates and brings a splendid glow.
This is what the designers had to say about it:
"A very clean white space was designed for the Waffles sneaker store in Brussels. We took the name litteraly in order to create a world that breaths waffles. The wall behind the counter and the counter itself are covered with white tiles to give the space a bakery feeling. The shelves are simplified waffle shapes made out of coated foam. The cut-aways in the waffle shapes proudly present colourful shoes. This creates a delicious contrast while a mirror behind every cut-away shows us the other side of each shoe. And to top it all, a special waffle perfume will make your feet hungry."
Check out the more about the concept here!
(All images courtesy of http://www.contemporist.com)